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Olympics brings opportunities to sportswear manufacturers

Taking up the bronze medal position is Puma, likeNike, it isn’t an official sponsor of the Olympics,but they are expecting a lot of exposure from its sponsorship of the world’s fastest man and 100m gold medal favourite Usain Bolt.

 The third largest sportswear manufacturer is also kitting out the rest of the Jamaican team, and like with adidas it has signed up a famous face to design the kit, Cedella Marley, Bob Marley’s eldest daughter, which Euromonitor commented as a ‘savvy move’, opening up the brand to a wider audience than just sport fans. 

 

 

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